THE FLOWER SHOP SNOWMASS OPENING (2025)
Market Expansion & Luxury Hospitality Launch

As Director of Marketing, I led the brand translation for The Flower Shop’s expansion into Snowmass — positioning a downtown New York cultural institution within a luxury alpine hospitality landscape during a nationally recognized migration of coastal nightlife brands into destination mountain markets.

I conceptualized and produced the complete suite of print systems and in-venue brand assets — menus, collateral, and environmental materials — ensuring the Snowmass opening launched with visual authority, operational cohesion, and immediate brand clarity.

The debut established The Flower Shop as a culturally credible entrant in a high-profile resort economy, preserving downtown equity while adapting to a luxury-driven audience.

Press: Forbes