TELFAR (2025)
Experiential Retail Concept

Developed an experiential concept for TELFAR designed to transform the traditional retail try-on into a participatory fashion and content experience.

The TELFAR Digital Fashion Playground invited customers to style and physically try on TELFAR pieces, step into an interactive photoshoot experience, and receive their imagery digitally, creating a natural engine for self-expression, social sharing, and user-generated content.

The broader proposal explored the intersection of physical retail and digital identity through interactive styling, real-time digital outfit overlays, 360° scanning, and opportunities for customers to become part of TELFAR’s own content ecosystem. Additional concepts included short pre-shoot interviews culminating in a community-led “We Are Telfar” film.

Developed the overarching concept, experience strategy, customer journey, creative direction, and activation touchpoints, packaging the idea into a visual proposal presented directly to TELFAR.