Project
N°000
Name
Halfway There Affair
Location
New York City, USA
Year
2025
Role
Event Producer | Creative Direction & Programming
About
On September 4, 2025, I produced Halfway There Affair at Little Ways NYC — an intimate, high-energy mixer celebrating the NYC running community at the symbolic midpoint of marathon season.
Designed as both a cultural gathering and an emotional milestone, the evening brought together a curated group of runners, creatives, and community leaders for a night that felt equal parts celebration and ritual: a pause in the long build toward November, honoring the discipline, obsession, and quiet transformation that happens in the middle.
The experience merged hospitality, storytelling, and sport through thoughtful programming, elevated ambience, and intentional guest curation. Rather than a traditional running event, Halfway There Affair framed endurance as lifestyle and identity — creating space for connection, reflection, and momentum.
A key element of the event was its integration of mission-aligned brand partners across performance, recovery, and downtown culture. Sponsors contributed both experiential value and tangible guest touchpoints through custom cocktails, on-site services, curated gift bags, and raffles.
Brand Partners:
Cadence Hydration: signature electrolyte cocktail integration
Othership: gifted classes featured in raffle
New York or Nowhere: tote bags for guest gift kits
Salis: Salt systems trials + monthly box giveaway
Perfect Stride PT: on-site gait consults + raffle prize
The Flower Shop NYC: dinner experience raffle highlight
Kove Studio: sauna/cold plunge offers + recovery sessions
As producer, I led the event end-to-end, including:
Concept development and narrative framing
Sponsor outreach, partnership integration, and deliverables
Guest list strategy and community programming
Venue experience design, flow, and atmosphere
On-site production and execution
The result was a night that felt deeply personal and culturally specific — a downtown affair for people chasing something big, together.
Halfway There Affair exemplified my approach to experiential work: building events at the intersection of community, aesthetics, and meaning, and turning moments into mythology.As producer, I led the event end-to-end, including:
Concept development and narrative framing
Guest list strategy and community outreach
Venue experience design, flow, and atmosphere
On-site production and execution
Brand alignment across Little Ways and broader Eldridge Hospitality programming
The result was a night that felt deeply personal and culturally specific — a downtown affair for people chasing something big, together.
Halfway There Affair exemplified my approach to experiential work: building events that merge community, experience, and meaning.
About
On September 4, 2025, I produced Halfway There Affair at Little Ways NYC — an intimate, high-energy mixer celebrating the NYC running community at the symbolic midpoint of marathon season.
Designed as both a cultural gathering and an emotional milestone, the evening brought together a curated group of runners, creatives, and community leaders for a night that felt equal parts celebration and ritual: a pause in the long build toward November, honoring the discipline, obsession, and quiet transformation that happens in the middle.
The experience merged hospitality, storytelling, and sport through thoughtful programming, elevated ambience, and intentional guest curation. Rather than a traditional running event, Halfway There Affair framed endurance as lifestyle and identity — creating space for connection, reflection, and momentum.
A key element of the event was its integration of mission-aligned brand partners across performance, recovery, and downtown culture. Sponsors contributed both experiential value and tangible guest touchpoints through custom cocktails, on-site services, curated gift bags, and raffles.
Brand Partners:
Cadence Hydration: signature electrolyte cocktail integration
Othership: gifted classes featured in raffle
New York or Nowhere: tote bags for guest gift kits
Salis: Salt systems trials + monthly box giveaway
Perfect Stride PT: on-site gait consults + raffle prize
The Flower Shop NYC: dinner experience raffle highlight
Kove Studio: sauna/cold plunge offers + recovery sessions
As producer, I led the event end-to-end, including:
Concept development and narrative framing
Sponsor outreach, partnership integration, and deliverables
Guest list strategy and community programming
Venue experience design, flow, and atmosphere
On-site production and execution
The result was a night that felt deeply personal and culturally specific — a downtown affair for people chasing something big, together.
Halfway There Affair exemplified my approach to experiential work: building events at the intersection of community, aesthetics, and meaning, and turning moments into mythology.As producer, I led the event end-to-end, including:
Concept development and narrative framing
Guest list strategy and community outreach
Venue experience design, flow, and atmosphere
On-site production and execution
Brand alignment across Little Ways and broader Eldridge Hospitality programming
The result was a night that felt deeply personal and culturally specific — a downtown affair for people chasing something big, together.
Halfway There Affair exemplified my approach to experiential work: building events that merge community, experience, and meaning.
About
On September 4, 2025, I produced Halfway There Affair at Little Ways NYC — an intimate, high-energy mixer celebrating the NYC running community at the symbolic midpoint of marathon season.
Designed as both a cultural gathering and an emotional milestone, the evening brought together a curated group of runners, creatives, and community leaders for a night that felt equal parts celebration and ritual: a pause in the long build toward November, honoring the discipline, obsession, and quiet transformation that happens in the middle.
The experience merged hospitality, storytelling, and sport through thoughtful programming, elevated ambience, and intentional guest curation. Rather than a traditional running event, Halfway There Affair framed endurance as lifestyle and identity — creating space for connection, reflection, and momentum.
A key element of the event was its integration of mission-aligned brand partners across performance, recovery, and downtown culture. Sponsors contributed both experiential value and tangible guest touchpoints through custom cocktails, on-site services, curated gift bags, and raffles.
Brand Partners:
Cadence Hydration: signature electrolyte cocktail integration
Othership: gifted classes featured in raffle
New York or Nowhere: tote bags for guest gift kits
Salis: Salt systems trials + monthly box giveaway
Perfect Stride PT: on-site gait consults + raffle prize
The Flower Shop NYC: dinner experience raffle highlight
Kove Studio: sauna/cold plunge offers + recovery sessions
As producer, I led the event end-to-end, including:
Concept development and narrative framing
Sponsor outreach, partnership integration, and deliverables
Guest list strategy and community programming
Venue experience design, flow, and atmosphere
On-site production and execution
The result was a night that felt deeply personal and culturally specific — a downtown affair for people chasing something big, together.
Halfway There Affair exemplified my approach to experiential work: building events at the intersection of community, aesthetics, and meaning, and turning moments into mythology.As producer, I led the event end-to-end, including:
Concept development and narrative framing
Guest list strategy and community outreach
Venue experience design, flow, and atmosphere
On-site production and execution
Brand alignment across Little Ways and broader Eldridge Hospitality programming
The result was a night that felt deeply personal and culturally specific — a downtown affair for people chasing something big, together.
Halfway There Affair exemplified my approach to experiential work: building events that merge community, experience, and meaning.
Halfway There Affair