GAZEBO (2025)
Immersive Culinary Pop-Up & Cultural Program Launch

From July through September 2025, I led the launch of Gazebo — a limited-time culinary residency installed within The Flower Shop flagship, designed to reposition the venue through immersive programming and chef-led cultural momentum.

Conceived as a distinct spatial and narrative environment within the existing footprint, Gazebo introduced a new dining format that drove repeat visitation, press attention, and audience expansion. The activation functioned as both revenue driver and brand recalibration — ultimately catalyzing the appointment of Eddie Huang as permanent Head Chef.

I directed concept development, launch strategy, visual narrative, event production, cross-functional alignment, and marketing rollout across social, email, press, and in-venue collateral.

Press:
Forbes | The Infatuation | Eater NYC | New York Magazine | Time Out NY | Observer |