Project
N°013
Name
Creepshow at The Flower Shop NYC
Location
New York City
Year
2025
Type
Ticketed Cultural Activation | Merchandise Relaunch
Utilization
Event Marketing, Creative Direction, Merchandise Strategy
Role
Director of Marketing
About
CREEP SHOW at The Flower Shop NYC
Director of Marketing
I led the marketing and creative direction for Creep Show, a ticketed Halloween activation that reactivated The Flower Shop’s merchandise program after years of inactivity.
The strategy was intentional: use a culturally resonant, horror-coded event to rebuild anticipation ahead of a larger Holiday drop.
Oversaw positioning, ticket launch, visual identity, asset production, and promotional rollout. Developed a limited-run teaser capsule that extended the event’s aesthetic into product, functioning as narrative setup rather than pure revenue play.
Creep Show served as both a sellable experience and a strategic runway into the next phase of the brand’s retail program.
Campaign Hero Image for Ticketed Halloween Activation Developed as the primary visual anchor for Creep Show, establishing tone and extending the event’s horror-cult aesthetic into wearable product. Used across digital promotion and in-venue marketing to create immediate narrative cohesion.
Social Teaser Assets Driving Ticket Momentum & Merch Reentry Directed a series of social-first teaser visuals to build anticipation ahead of launch. The content bridged event narrative and product reveal, priming audience interest before the larger Holiday capsule rollout.
Graphic Detail — Limited Teaser Capsule Close-up of limited-run merchandise developed to extend the event’s visual identity into retail. Functioned as a strategic reintroduction of the brand’s merch program after years of dormancy.
Front + Back Capsule System — Pre-Holiday Retail Relaunch Final product presentation showcasing the capsule system across multiple SKUs. Designed as a controlled re-entry into retail, aligning product, narrative, and future drop sequencing.
