Bossa Nova Brunch
Cultural Programming as Revenue Strategy

I conceived and launched Bossa Nova Brunch, a live music initiative designed to anchor Little Ways within downtown cultural life while increasing weekend revenue.

In partnership with the Director of Music at NYU Steinhardt, I curated a rotating roster of student ensembles to perform during Saturday brunch service. With the sliding window walls open, the music extended beyond the dining room and into the street, transforming the restaurant into an audible invitation. The program positioned Little Ways as a cultural space, not just a restaurant.

I led concept development, university partnership, talent sourcing, creative assets, social roll-out, and KPI analysis. The initiative strengthened brand identity, increased brunch sales, and expanded neighborhood discoverability through organic foot traffic drawn in by live sound.