BIOLOGIQUE RECHERCHE x AIDA BICAJ
Luxury Brand Partnership, Market Education & Content Strategy

As Director of Marketing at Aida Bicaj, I led the creative and strategic rollout of Biologique Recherche across her Upper East Side and Tribeca locations — translating a revered French clinical skincare house into a culturally resonant, high-touch American luxury experience.

Aida Bicaj was the first U.S. ambassador to introduce Biologique Recherche to the American market. My role was to ensure the brand’s prestige, efficacy, and European authority were communicated with clarity, elegance, and commercial intelligence across every touchpoint.

Strategy

• Positioned Biologique Recherche as both a clinical authority and a luxury ritual

• Built educational content frameworks to translate complex formulations into client-facing value

• Developed a visual language aligned with French minimalism and New York refinement

• Created a repeatable campaign structure to support product launches and treatment integrations

Creative Direction & Production

• Conceptualized and photographed high-end product editorials for digital, email, and in-spa retail use

• Art directed still-life compositions emphasizing glass, light, texture, and material richness

• Designed educational infographics translating treatment benefits into digestible client education tools

• Oversaw website integration, product storytelling, and in-spa merchandising visuals

Distribution & Conversion

• Executed integrated rollouts across Instagram, Mailchimp, and website

• Elevated product awareness to drive both treatment bookings and retail sales

• Established a content system used to support dozens of additional brand partnerships and product features

BIOLOGIQUE RECHERCHE PARTNERSHIP
Brand Translation & Luxury Market Activation

Directed the U.S. content and education strategy for Biologique Recherche within Aida Bicaj’s Upper East Side and Tribeca luxury spas.

Led creative direction, photography, educational design, and multi-channel distribution to translate the brand’s French clinical authority into compelling American luxury storytelling. Developed a scalable content framework used to support dozens of product integrations, driving treatment demand and in-spa retail performance.